What we do

Following the Evaluation phase, further research and analysis is required to produce a viability report and outline business plan, for the commercial development and marketing of the innovation. This typically includes;

• Evaluation of status of the innovation, including a SWOT analysis
• Market potential, including feedback from potential customers
• Competitive position
• Sales and marketing strategy
• Development strategy
• Resources required
• Funding sources
• Financial forecast

Outcome

The viability report and business plan will show whether the project is commercially viable. For commercially viable projects, the next stage is typically the establishment of an investment vehicle with the client, with funding from a range of sources including grants, equity and debt financing.

For existing ventures

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